Goya

In Defense of In The Heights

A skit in the second episode of the brilliant second season of A Black Lady Sketch Show depicts a market research focus group with Black women for a fictious real housewives type series called Black Women Doing Stuff that hilariously doesn’t go very well. Even before the market researcher starts playing the pilot episode, one of the participants invokes Twitter and notes that she would have, “sent my 67 Tweet thread.” The market researcher starts to play Black Women Doing Stuff and the first thing we see is a leg getting out of car wearing a red high heel. Within two to three seconds, the video is paused on the leg: “I have notes!” And WOW, do they have notes:

“A show about Black women and the first thing you show us is a disembodied leg?”  

“Why not have her drive a black Jaguar?”

“Don’t link Black women with cats! We are not catty!”

“And where is Miss Leg even from? Are classy people from the diaspora excluded from this experience?”

“If she is not a descendent of enslaved people, I don’t why I am here.”

“A little light to be dark skin and a little dark to be light skin.”

You get the picture. The researcher never gets beyond the leg getting out of the car. I could not help but remember this skit when I saw some of the unreasonable backlash to In The Heights.

Perhaps the most preposterous assertion came from The Washington Post which declared in a headline that “‘In the Heights’ is just more of the same whitewashed Hollywood.” The article asserts, “With its White and light-skinned leading roles, the film became part of a long tradition in the Americas of Black erasure.” Really? We must not have seen the same film. I did not see one white actor playing the part of a Latino/a/x individual. Corey Hawkins certainly isn’t light skinned and no one in the United States would ever confuse Jimmy Smits, Gregory Diaz, Anthony Ramos, or Daphne Rubin-Vega for white. Most Latino/a/x people are of mixed races. My own DNA shows that I come from people who were Portuguese, Spaniard, Native American, African and several other peoples. In my own extended Puerto Rican family, there is a range of skin tones and hair colors and textures. Better examples of whitewashing would be Natalie Wood playing Maria in West Side Story; Marisa Tomei playing Dorita Evita Pérez in The Perez Family; Kyra Sedgwick playing Suzie Morales in Man on a Ledge. Whitewashing is a film like Birth of the Dragon, which was supposed to be about Bruce Lee but is largely told from the point of view a fictitious white character. Bruce Lee’s daughter, Shannon Lee, noted, “The only way to get audiences to understand the depth and uniqueness of my father is to generate our own material.”

Proper representation is best achieved when the people being portrayed have a voice. Isn’t that exactly what In The Heights is doing? Lin-Manuel Miranda is a Nuyorican (New Yorker + Puerto Rican) from the neighborhood (I grew up a few blocks away from him) who, through this musical, is exploring issues that affect all Latino/a/x Americans, of all colors, in various ways including gentrification, immigration, identity, discrimination, and profiling. The character of Nina, for example, was accused of stealing pearls from her dorm mate at Stanford and her belongings searched: the way the story is told leads one to realize this may not have happened if she looked more like Cameron Diaz. The film even features a brief, but effective, exploration of Latina/x women’s history. Miranda and Chu also manage to prominently highlight authentic Latino/a/x cuisine without one Goya product in sight! Including Goya would have been whitewashing.

During the 2019 Museum Mile Festival, a group of protesters distributed flyers at El Museo Del Barrio called the Mirror Manifesto that accused El Museo of abandoning its core values as a museum for the community of East Harlem. The Mirror Manifesto explored the meaning of Latinx:

If El Barrio means neighborhood, or enclave, and we are defining the institution as encompassing a diasporic latinidad, then what we are contending with is what is now being called “Latinx.” Loosely defined, this is the Nuyorican, the Dominiyorker, the first, second, and third generations of Mexicans, Colombians, Ecuadorians, and Hondurans that make up a barrio in the Bronx, Queens, Brooklyn, and New Jersey. It is the El Salvadorian and Guatemalteco kids in Silver Springs, Maryland, the Cubans in New Jersey, the Tejanos, the Chicanos. It is the dreamers and the migrants who identify with a U.S. lived experience. It is the children of immigrants at the border and the children of recently arrived Puerto Ricans in Orlando and Pennsylvania Post- Maria, that have and will grow up here.

In The Heights is not exclusively an exploration of Washington Heights; it is a partial representation of the diasporic Latinidad in the 21st century described above. Miranda and Chu did an exceptional job representing the colors of the Latino/a/x rainbow. Often many of those colors are not represented, except as criminals and maids. You know where the representation is really lacking? American Spanish language television.

James Baldwin, in The Fire Next Time, wrote, “It is rare indeed that people give. Most people guard and keep; they suppose that it is they themselves and what they identify with themselves that they are guarding and keeping, whereas what they are actually guarding and keeping is their system of reality and what they assume themselves to be.” Miranda gave us a story of a hopeful and positive diasporic Latinidad that deftly responded to the bigoted Trump era still lingering. It’s not Scarface or Carlito’s Way. Artists with Miranda and Chu’s scope and vision should be revered, not reviled—they are the ones carving paths. Anyone saying otherwise is just a limited focus group participant.

edwinroman.com

Si Es Goya Tiene Que Ser…Trump? Listing Goya Alternatives

Today is July 10, 2020. The coronavirus continues to rage on in the United States while Republicans continue to politicize wearing a mask. Today, The New York Times noted that the United States was the biggest source of new coronavirus infections, reporting more than 59,880 cases as it set a single-day record for the sixth time in 10 days. Make no mistake and spin it all you want, this is because of Trump failed to coordinate a national effort.  

The New York Times published another story today on how ICE helped spread the coronavirus:

“Even as lockdowns and other measures have been taken around the world to prevent the spread of the coronavirus, ICE has continued to detain people, move them from state to state and deport them.”

Speaking of ICE, the United States is STILL caging the children of individuals seeking asylum—many of whom are from Latin America.

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Yesterday, Bob Unanue, the president of Goya Foods, was at the White House to announce that the company would donate one million cans of chickpeas as well as one million pounds of food to food banks in the United States as part of the Hispanic Prosperity Initiative, an executive order created to “improve access to educational and economic opportunities.” Really? What happened to sufficient aid from the federal government for Puerto Rico after a series of natural disasters? Notably, the founder of Goya, Prudencio Unanue Ortiz, a Spaniard, got his start in San Lorenzo, Puerto Rico before he moved to New York City.

During this event, Unanue bizarrely said the United States was “blessed” to have Trump as its leader.

While I truly applaud the company’s humanitarian efforts, I have to wonder if Unanue has been living under a rock these last three years? Trump is enormously unpopular among Latinx Americans: according to the latest New York Times/Siena College poll, Latinx Americans favor Biden over Trump by a 36 percentage-point margin. The timing of the Hispanic Prosperity Initiative is curious.

The following day, Unanue went on to Fox “news” to say he wasn’t going to apologize.  He claimed a double standard in the reaction to his remarks about Trump, noting that he accepted an invitation from Michelle Obama in 2012 to an event that promoted the former first lady’s healthy-eating initiative. Unlike the Hispanic Prosperity Initiative, the healthy-eating initiative had been in full swing by 2012 and President Obama was not trying foster divisiveness. In short, Unanue was simply acting as a cog in Trump’s publicity machine.

Predictably, conservatives belly-ached about freedom of expression. Unanue indeed has the right to express himself, but I also have the right to no longer buy Goya products (in spite of the fact that they employ many Puerto Ricans) and express it. Maybe the company needs a change of leadership, much like the United States does right now. My message to Unanue is to look at what Trump does, not what he says.

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Looking into my pantry, it is FILLED with Goya products and I have to plan on how I am going replenish them once I have consumed them (and to anyone thinking about throwing out Goya products, don’t be foolish—eat it or donate it). I would like to present you with some possible alternatives.

  • Sofrito and Recaito: Iberia makes a product similar to Goya.
  • Abodo: Iberia makes a similar product  as well as Simply Organic. I have tried the latter and it is more expensive, but it is organic and the taste is on par with Goya.
  • Sazon: I have not tried these, but it seems that Iberia also produces this (with achiote).
  • Tomato paste and sauce: Again, we have Iberia as well as an assortment of other companies. I have tried the organic brand, Muir Glen, and it is very good, but more expensive.
  • Beans: Again, Iberia, like Goya, offers canned and dry varieties. I have tried the canned beans by Eden Foods and they are quite good (expensive, but organic). In a pinch, I once used Bush’s kidney beans and they were quite good.
  • Rice: If you can find Vitarroz (I feel their presence in stores has diminished in the last few years, and the company doesn’t appear to have a website); I actually prefer to use sushi rice (which is a lot like Valencia rice) when I make the classic rice and beans and having been using the one produced by RiceSelect for several years now.
  • Empanada dough: This was a tough one because I have been using the Goya discs for a very long time. Then I remembered that my Mother used La Fe.
  • Frozen banana leaves: These are often used for pasteles, but Asian markets also sell them.
  • Frozen yuca: Since I discovered Goya packaged these, I started using them for my pasteles as they save a ton of time. Thankfully, La Fe packages them as well.

I feel like Unanue is having his ‘shooting someone on Fifth Avenue and not losing voters’ moment—I can shoot my mouth off and praise Trump and I won’t lose customers. Words matter and let’s show Unanue how much they do.

#BoycottGoya #goyAWAY #BoycottGoyaFoods

www.edwinroman.com