Goya Boycott

Si Es Goya Tiene Que Ser…Trump? Listing Goya Alternatives

Today is July 10, 2020. The coronavirus continues to rage on in the United States while Republicans continue to politicize wearing a mask. Today, The New York Times noted that the United States was the biggest source of new coronavirus infections, reporting more than 59,880 cases as it set a single-day record for the sixth time in 10 days. Make no mistake and spin it all you want, this is because of Trump failed to coordinate a national effort.  

The New York Times published another story today on how ICE helped spread the coronavirus:

“Even as lockdowns and other measures have been taken around the world to prevent the spread of the coronavirus, ICE has continued to detain people, move them from state to state and deport them.”

Speaking of ICE, the United States is STILL caging the children of individuals seeking asylum—many of whom are from Latin America.

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Yesterday, Bob Unanue, the president of Goya Foods, was at the White House to announce that the company would donate one million cans of chickpeas as well as one million pounds of food to food banks in the United States as part of the Hispanic Prosperity Initiative, an executive order created to “improve access to educational and economic opportunities.” Really? What happened to sufficient aid from the federal government for Puerto Rico after a series of natural disasters? Notably, the founder of Goya, Prudencio Unanue Ortiz, a Spaniard, got his start in San Lorenzo, Puerto Rico before he moved to New York City.

During this event, Unanue bizarrely said the United States was “blessed” to have Trump as its leader.

While I truly applaud the company’s humanitarian efforts, I have to wonder if Unanue has been living under a rock these last three years? Trump is enormously unpopular among Latinx Americans: according to the latest New York Times/Siena College poll, Latinx Americans favor Biden over Trump by a 36 percentage-point margin. The timing of the Hispanic Prosperity Initiative is curious.

The following day, Unanue went on to Fox “news” to say he wasn’t going to apologize.  He claimed a double standard in the reaction to his remarks about Trump, noting that he accepted an invitation from Michelle Obama in 2012 to an event that promoted the former first lady’s healthy-eating initiative. Unlike the Hispanic Prosperity Initiative, the healthy-eating initiative had been in full swing by 2012 and President Obama was not trying foster divisiveness. In short, Unanue was simply acting as a cog in Trump’s publicity machine.

Predictably, conservatives belly-ached about freedom of expression. Unanue indeed has the right to express himself, but I also have the right to no longer buy Goya products (in spite of the fact that they employ many Puerto Ricans) and express it. Maybe the company needs a change of leadership, much like the United States does right now. My message to Unanue is to look at what Trump does, not what he says.

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Looking into my pantry, it is FILLED with Goya products and I have to plan on how I am going replenish them once I have consumed them (and to anyone thinking about throwing out Goya products, don’t be foolish—eat it or donate it). I would like to present you with some possible alternatives.

  • Sofrito and Recaito: Iberia makes a product similar to Goya.
  • Abodo: Iberia makes a similar product  as well as Simply Organic. I have tried the latter and it is more expensive, but it is organic and the taste is on par with Goya.
  • Sazon: I have not tried these, but it seems that Iberia also produces this (with achiote).
  • Tomato paste and sauce: Again, we have Iberia as well as an assortment of other companies. I have tried the organic brand, Muir Glen, and it is very good, but more expensive.
  • Beans: Again, Iberia, like Goya, offers canned and dry varieties. I have tried the canned beans by Eden Foods and they are quite good (expensive, but organic). In a pinch, I once used Bush’s kidney beans and they were quite good.
  • Rice: If you can find Vitarroz (I feel their presence in stores has diminished in the last few years, and the company doesn’t appear to have a website); I actually prefer to use sushi rice (which is a lot like Valencia rice) when I make the classic rice and beans and having been using the one produced by RiceSelect for several years now.
  • Empanada dough: This was a tough one because I have been using the Goya discs for a very long time. Then I remembered that my Mother used La Fe.
  • Frozen banana leaves: These are often used for pasteles, but Asian markets also sell them.
  • Frozen yuca: Since I discovered Goya packaged these, I started using them for my pasteles as they save a ton of time. Thankfully, La Fe packages them as well.

I feel like Unanue is having his ‘shooting someone on Fifth Avenue and not losing voters’ moment—I can shoot my mouth off and praise Trump and I won’t lose customers. Words matter and let’s show Unanue how much they do.

#BoycottGoya #goyAWAY #BoycottGoyaFoods

www.edwinroman.com