Month: March 2017

Milk, Bread and Snowstorms

Engaging in social media also means engaging with the weather, most notably, inclement weather. Perhaps the most notable are those videos, memes and news stories that detail coming snowstorms and the supermarket freak-outs where everyone is trying to buy milk and bread. Where did this come from? Why do people in modern industrialized urban areas act almost panicked for what is essentially a cyclical occurrence? Snow is ubiquitous in New York City!

1daily newsI grew up in Manhattan near three supermarkets. However, my parents were those people that made sure we were stocked up for ‘the big storm.’ I once asked my father about it and he noted the massive snowstorm of 1969. I was a year and half old at the time and we lived in Jackson Heights and the city neglected the entire borough of Queens. According to The New York Times, 42 people died in that storm, half of them in Queens.

“For days, the streets were impassable, and residents were all but barricaded inside their homes.”

For first-time parents with a young child this made a lasting impression.

After I moved away from home, my parents continued to ask if I was prepared for ‘the storm.’ For me, preparing meant not having to go out and having a great movie to watch. In fact, I have a tradition in my home during a snowstorm that requires me to watch the ultimate snowbound film,  The Shining.

I didn’t quite understand my parents until I experienced Hurricane Sandy. I had a hole in my roof and was without electricity for nine days. Because I was disconnected, I didn’t see the shocking images of Rockaway, Lower Manhattan and New Jersey until much later. Most shocking were the petty politics perpetuated by conservative politicians.

Since Sandy, I  walk around with a portable charger for my devices and I also keep batteries and flashlights ready to go. Since that experience I have become very familiar with New York’s Emergency Management website. I recommend you do the same. Even if you don’t reside in New York City, many of the recommendations are applicable. I think Benjamin Franklin said it best, “An ounce of prevention is worth a pound of cure.”